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AIN'T NO WAR BUT A CLASS WAR . YOU CAN ALWAYS TRUST A NAKED MAGICIAN . WE HATE IN OTHERS WHAT WE HATE IN OURSELVES . MY ENVIRONMENT IS A PRODUCT OF ME . THE MARK OF THE IMMATURE MAN IS THAT HE WANTS TO DIE NOBLY FOR A CAUSE, WHILE THE MARK OF THE MATURE MAN IS THAT HE WANTS TO LIVE HUMBLY FOR ONE .
GABRIEL GAYLE


Brand:
Nurofen

Brief:
A nurofen collaboration

Insight:
Caffeine boosts the effectiveness of Ibuprofen

Idea:
 Nurobull, a drink merging the heart throttling effect of a RedBull with the numbing pain relief of a Nurofen.
















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Nurobull want to challenge London's skater to a city wide stairset competition. Nurobull targets lie at the bottom of the 8 steepest staircases in London. Land all 8 and win a spot on the Nurobull skate team. Hall of Meat, an Instagram page run by Thrasher and dedicated to the most extreme skate accidents, host Hall Of Meat LIVE! Skaters are invited to take a can and let rip. Attempts are broadcasted live on Twitch and IG Live, with the video doubling as proof should you land the set.