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AIN'T NO WAR BUT A CLASS WAR . YOU CAN ALWAYS TRUST A NAKED MAGICIAN . WE HATE IN OTHERS WHAT WE HATE IN OURSELVES . MY ENVIRONMENT IS A PRODUCT OF ME . THE MARK OF THE IMMATURE MAN IS THAT HE WANTS TO DIE NOBLY FOR A CAUSE, WHILE THE MARK OF THE MATURE MAN IS THAT HE WANTS TO LIVE HUMBLY FOR ONE .
GABRIEL GAYLE




Brief:
Stop kids doing drugs.

Insight:
30 percent of teens are peer pressured into trying drugs.

Idea:
Barratt Candy Drugs, a line of inert candies skinned to resemble
hardcore street drugs, allowing teenagers to fake drug use.


The Candy Drug range includes fake outs for the most common street and party drugs, allowing you to keep sober while staying cool.





Candy Drugs launched Hotline Grim, a 24/7 hotline.






Text WYS for served people hourly automated prompts helping them to disguise their sobriety.









The Candy Drugs Instagram offers useful tips and guides
on getting the most out of your fake drugs.