Art director focused creative currently at Wieden + Kennedy London. 

Born (2000) and raised in London.

22’ class of Kennedys, W+K’s intern program.

EMAIL | INSTAGRAMARE.NA

AIN'T NO WAR BUT A CLASS WAR . YOU CAN ALWAYS TRUST A NAKED MAGICIAN . WE HATE IN OTHERS WHAT WE HATE IN OURSELVES . MY ENVIRONMENT IS A PRODUCT OF ME . THE MARK OF THE IMMATURE MAN IS THAT HE WANTS TO DIE NOBLY FOR A CAUSE, WHILE THE MARK OF THE MATURE MAN IS THAT HE WANTS TO LIVE HUMBLY FOR ONE .
"Ain't no war but a class war" is a phrase that highlights the idea that the real conflict in society is not between nations, races or religions, but between different social classes. This means that the struggle for power, resources and influence in society is essentially a struggle between the rich and the poor, the owners and the workers, the privileged and the marginalized. This phrase is often used by advocates of socialist or Marxist theories who argue that capitalism creates and perpetuates social and economic inequalities that can only be resolved through collective action and the establishment of a more equitable system. "You can always trust a naked magician" is a seemingly paradoxical statement that suggests that someone who is willing to expose themselves and be vulnerable is more trustworthy than someone who hides behind a facade. The idea is that a magician who is willing to perform without the usual trappings of costumes, props or elaborate sets, is demonstrating a level of authenticity and honesty that makes them more reliable and credible. "We hate in others what we hate in ourselves" is a psychological observation that suggests that the things we dislike or criticize in others are often reflections of our own insecurities or fears. For example, if someone is highly critical of others' physical appearance, it may be because they are insecure about their own looks. This phrase reminds us to examine our own biases and prejudices before passing judgment on others. "My environment is a product of me" is a statement that emphasizes the role of personal agency in shaping our surroundings. It suggests that our attitudes, beliefs and actions influence the environment we live in, whether that environment is physical, social or cultural. This phrase can be interpreted in different ways, depending on one's perspective, but it generally underscores the idea that we have the power to change our surroundings through intentional action and decision-making. "The mark of the immature man is that he wants to die nobly for a cause, while the mark of the mature man is that he wants to live humbly for one" is a quote from J.D. Salinger's novel "The Catcher in the Rye". It contrasts the heroic, self-sacrificing impulses of youth with the more tempered and nuanced approach of adulthood. The idea is that immature individuals are more likely to pursue grandiose, idealistic goals that involve risk or even death, while mature individuals recognize the value of everyday actions and small contributions to making the world a better place. This phrase can be interpreted as a call to embrace a more practical, humble and sustainable approach to social change.
GABRIEL GAYLE

Summer with
Milledge and Doig


Client: Orange Romania
Agency: WK London
The boys get diving




PHOTOGRAPHY


I want to sit in the office and tap my foot without anyone getting annoyed.

I want to interrupt, I want everyone to speak faster and I want to slow down and now I want to go home.

I want to stand at the bend of the road by the bus stop and have the lights of the car grow wider and wider . I want them to neglect they’re turn and mount the pavement, pinning my legs against the bus stop shelter.

I want to pick out the cigarette now burnt into my hand and play with blood soaking into my jeans, then rattle the back of my head against the plastic wall behind me.

I want my bedroom door shut and I want everyone to sleep forever. I want the phone to ring, the neighbours to knock, the cat to come in, the door to knock. I want the floor to shake and the ceiling to collapse.

I want to run the circuit of my room, dragging my hands against each wall , then stare at the wall on the right for 5 mins , then the one in front for an hour . I want to hold my breath until I faint and see how hard I can hit the wall before it cracks . How fast would I need to go before I started to dent the wall ? Would a successive volley of gentle hits work better than one Hail Mary?



I want to peel the plaster off and chew the brick dust then crush my pinky in the door hinge. I want to trace shapes in the brake dust coating my window, then lick the bird shit off the window sill, gurgle it in my mouth, and spit it onto my pillow before chewing the glass of the light bulb and flossing my teeth with the wire.

I want to bite my nails and trace the tear up to my elbow .I’d take the flaccid shavings of skin and soak the wet side in brick dust, letting the blood and fat run amongst the grit and then I’d take a picture .

Whether it’s a fleeting feeling or a typo riddled thought, some tweets are not worth their carbon load. 

The TwitterToilet is a digital microsite for Twitter users to mass flush their Shit Tweets.

This idea was presented and rejected for Twitter Next 22’, a charity brief promising 100k in ad spend and collaboration with the platform.

Elon Musk bought Twitter the day after this idea was presented. Coincidence? Yes.


A recruitment film for a creative course at Wieden+Kennedy London.

Kennezac is a ground breaking treatment designed to make selling out easy, stripping the average artists morality, integrity and dignity with our patent pending brian smoothening formula.
Apply for a 5 month Kennezac trial today!

Made by Aaron Hettey + Gabriel Gayle + Kayla Lui + Phoebe Husband + Xoan Carr + Will Wells + Bom Tender + Pretty Mudhar + Rezaul Alom + Phil Rosieur + Anabel Hazeldine + Ross Taylor + Lea Georgiev + Lwimbo Malanda

Special thanks to Hazel and Juan



Posters by Kayla:



Make your own giant Kennezac:




With bread knife, carve two pill shapes from hard foam.










Stick them together.








Sand it.








Suck foam from lungs with hoover.








Graffiti office. Eat pizza.








Cut stencil. Apply stencil. Spray Stencil. Readjust 2-3 times until good enough.















Carve with scalpel. Forget to take picture of this bit.















Put primer on it.









Get kicked out of office, move to location in car park.
Make conversation with the locals.









Relocate back to office.
Fight wasp. Sniff paint. Dance with the monks.










Hold thumb(s) up in front of pill.












Eat pill.